Beverage Gifts

3.7x ROAS; 4x during holiday season

This online beverage gifts company wanted to convert qualified site traffic while increasing their return on ad spend (ROAS) and driving down their overall cost to acquire.

Postcard retargeting drove strong website prospects to convert.

Several versions of creative were tested to determine what level of personalization would drive the best result. In this case, the more specific the category, such as “gift sets”, the better the return.

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