Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing that this offline channel is proving successful at driving shoppers back online to complete their purchases.
SG360° is pleased to announce plans to expand the physical footprint of our existing Wheeling finishing operations.
New equipment allows for higher speeds, superior print quality and increased personalization
Press augments existing Komori capabilities with reduced cycle times and enhanced production quality
What if your next direct mail campaign simultaneously activated an interactive email campaign – without any additional cost? What if I told you that doing so could also earn you a discount on said campaign’s postage? With Informed Delivery, the USPS is offering B2C marketers exactly that opportunity.
As marketers well know, consumers expect consistent, personalized communications from the brands they interact with. Marketers themselves are accustomed to the simplicity and breadth of personalization digital marketing channels provide. Far fewer, however, are aware of the vast degree to which direct mail can be personalized with the same relative
There’s no arguing it – digital marketing is today’s go-to medium, and rightfully so – it’s easy to use and efficient. However, it’s these same factors that are causing performance to hit a wall. While brands’ usage of digital marketing goes up, conversion rates are going down as email fatigue
Appointment underscores company commitment to offering solutions that optimize the efficiency and effectiveness of direct mail
As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the right mix – both online and off – to compensate for those challenges. In the case of digital advertising, a strong complementing channel happens to
We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all
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