Michael McCormick - Direct Mail | sg360°

The Future of Direct Mail 2024 Webinar Replay

The Future of Direct Mail 2024: Live Presentation Recap

sg360° has been conducting annual research since 2021 on the role direct mail has for marketers, and how consumers engage with it. We presented the 2024 findings live on June 27.

Michael McCormick July 2, 2024

sg360° Secures Elite HITRUST r2 Certification

When healthcare, finserv, or others partner with sg360°, they inherit the data security controls associated with their HITRUST r2 certification.

Michael McCormick April 29, 2024

Paper Pricing Fear: Is There a Paper Shortage in 2024?

All signs point to marketers being able to breathe a bit easier in the 2024 U.S. paper market… assuming there are no sudden shifts in demand.

Michael McCormick February 22, 2024

Postal Strategy & 2024 Outlook On-Demand Video

Learn about the impact of the 2024 postage increase, discover readily available tactics to significantly save on postage, get details on qualifying for NEW 2024 mail volume incentive credits, and more.

Michael McCormick December 15, 2023

The Future of Direct Mail presented at DELIVERED

The Future of Direct Mail DELIVERED Conference Recap

In her September DELIVERED presentation, VP of Marketing Melanie De Caprio shared highlights and essential data from sg360°’s annual Future of Direct Mail research report. Watch the replay here.

Michael McCormick October 30, 2023

Marketing to Gen X Checklist: 6 High-Converting Tactics

See Gen X shopping habits and discover high-converting tactics for marketing to Gen X, emphasizing value, personalization, and trust.

Michael McCormick September 21, 2023

Selling to Millennials: Amp Up Your Generation Y Marketing

Discover the unexpected marketing synergy between Millennials and their affinity for the physicality of direct mail.

Michael McCormick September 13, 2023

Medicare AEP marketing is made easier with smarter data, compliant workflows, and coordinated channels.

Simplify 2026 Medicare AEP Marketing with Direct Mail

Medicare AEP marketing is made easier in 2025-2026 with smarter data, compliant workflows, and coordinated channels. Accurately communicating complex Medicare choices to millions of people doesn’t have to be hard.

Michael McCormick July 24, 2023

Marketing booklets vs. direct mail catalogs

Unleash Savings: Letter-size Catalogs and Marketing Booklets

In 2023, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite economic uncertainty and an increased cost of acquisition. For all direct-to-consumer brands, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectation…

Michael McCormick July 7, 2023

Close-up of woman using binoculars, representing marketing insight and strategic mail campaigns.

Supercharge Your Direct Mail: Unleash Informed Delivery!

USPS Informed Delivery combines the best of both worlds, traditional mail and digital advertising – plus a postal promotion! Learn how to incorporate Informed Delivery into your omni-channel campaigns.

Michael McCormick June 23, 2023

Michael McCormick Articles & Resources