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4 Key Benefits of Direct Mail Product Sampling

4 Key Benefits of Direct Mail Product Sampling

April 3, 2018

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all the convenience it provides, you lose a key benefit of having a physical brick-and-mortar location – the ability to see, touch, smell and taste products while browsing.

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