Direct Mail ROI Articles & Resources

Coins in glass jars representing savings and effective mailing strategies.

Keeping ROI Intact While Postage is Going Up

The July 2025 USPS postage increase is a challenge, but also an opportunity. By improving mail design, using commingling, tapping into USPS promotions, and refining targeting, marketers can control costs and boost the performance of direct mail campaigns.
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William Anderson July 11, 2025
Marketing booklets vs. direct mail catalogs

Unleash Savings: Letter-size Catalogs and Marketing Booklets

In 2023, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite economic uncertainty and an increased cost of acquisition. For all direct-to-consumer brands, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectation…
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Michael McCormick July 7, 2023
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