Direct Mail Strategy

Insights to help you connect the dots on all elements of direct mail strategy that sets your ROI bar at new heights.

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Paper Shortage 2021-2022 timeline

Paper Shortage 2022: Relief and Weathering the Storm

August 1, 2022

Paper shortages look to be around for a while. Here are 5 tips to actively address the situation.

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Stories are 22 times more memorable than facts

Amplify Your Marketing ROI with Storytelling and Direct Mail

November 13, 2020

People buy from companies they feel connected to, making establishing an emotional connection with your audience critical to your brand's success. Here's how the most successful brands use storytelling with direct mail design to create that connection.

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Direct Mail's Unique Opportunity Amid a Challenging Marketing Landscape

Direct Mail’s Unique Opportunity Amid a Challenging Marketing Landscape

March 30, 2020

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Customer Retention: Building Relationships & Loyalty with Direct Mail

Customer Retention: Building Relationships & Loyalty with Direct Mail

March 18, 2020

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Take Your Direct Mail Beyond Hello John" with Variable Printing"

Take Your Direct Mail Beyond “Hello John” with Variable Printing

June 25, 2019

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4 Key Benefits of Direct Mail Product Sampling

4 Key Benefits of Direct Mail Product Sampling

April 3, 2018

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all the convenience it provides, you lose a key benefit of having a physical brick-and-mortar location – the ability to see, touch, smell and taste products while browsing.

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