Michael McCormick Articles & Resources

FoDM 2021

The Future of Direct Mail in Changing Times

Direct mail has a bright future, but only if savvy marketers understand how and when to engage their target audiences. We surveyed 400 B2C Marketers and 1000 consumers on this very topic. Here’s what we found.
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High-quality direct mail marketing campaign by SG360°, optimizing engagement and response.

sg360° Interview: The Future of Direct Mail

Printing Impressions interviews sg360° Director of Marketing, Melanie De Caprio, on important findings from our recent study that looks at direct mail’s role in the modern marketing landscape and what the future holds.
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2021 Medicare AEP

Be Top of Mind During the 2021 Medicare AEP

Converting Medicare enrollees grows more complex every year. The number of plans and options increases as do the marketing challenges. Direct mail retargeting can help reenforce your offers and grow conversions.
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