Marketers’ Guides Articles & Resources

Black Friday Marketing Strategy: your most profitable buyers are often look-alike audiences already hiding in your own database.

Black Friday Marketing Strategy: Direct Mail & Omnichannel Wins

Uncover hidden buyers with a smarter Black Friday marketing strategy. Learn how Black Friday direct mail fuels data-driven, omnichannel Black Friday campaigns

Michael McCormick September 24, 2025

Advanced Targeting in direct mail: A Marketer’s Guide

A Marketer’s Guide to Advanced Targeting in Direct Mail

Discover how to elevate your direct mail strategy with advanced targeting. This guide shows marketers how to use data, segmentation, and predictive analytics to personalize campaigns, reduce waste, and drive stronger results across omnichannel marketing efforts.

SG360 September 12, 2025

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Marketers’ Guides Articles & Resources

Black Friday Marketing Strategy: Direct Mail & Omnichannel Wins

A Marketer’s Guide to Advanced Targeting in Direct Mail

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