back to school Articles & Resources

Bright young students with backpacks looking at a tablet outside, promoting effective direct mail marketing strategies.

Back-to-School: How Brands Can Win the Season Without Deep Discounts

Back to School is a major retail moment. Learn how brands can compete without relying on deep discounts by using smart omnichannel strategies like direct mail to reach shoppers early build engagement and drive long-term customer value.

SG360 July 2, 2025

People shopping and walking downtown on a sunny day in front of retail shops and banners.

Direct Mail Case Study: Back to School Breakthrough

By leveraging advanced data analytics and hyperlocal geo-targeting, a well-known outlet mall’s direct mail campaign increased back-to-school foot traffic by 23%, overcoming marketing inefficiencies and driving highly relevant, personalized messages to key parent audiences.

Michael McCormick February 14, 2025

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back to school Articles & Resources

Back-to-School: How Brands Can Win the Season Without Deep Discounts

Direct Mail Case Study: Back to School Breakthrough

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