audience insights Articles & Resources

Advanced Targeting in direct mail: A Marketer’s Guide

A Marketer’s Guide to Advanced Targeting in Direct Mail

Discover how to elevate your direct mail strategy with advanced targeting. This guide shows marketers how to use data, segmentation, and predictive analytics to personalize campaigns, reduce waste, and drive stronger results across omnichannel marketing efforts.

SG360 September 12, 2025

Faded image of a mailbox with direct mail letters and postcards inserted for direct marketing campaigns.

Identity Resolution in Direct Mail

Identity resolution connects direct mail with digital behavior using tools like cookie tracking, matchback analysis, and household attribution. This creates a fuller picture of who responds, helping marketers refine targeting, improve personalization, and better measure campaign impact.

Michael McCormick March 12, 2025

Scan QR code on direct mail piece with smartphone for innovative marketing outreach.

Capitalizing on Consumer Intent: 5 Ways Omnichannel Marketers Can Maximize Direct Mail Response

Direct mail drives new customer acquisition by making strong first impressions with quality design and low-risk offers. Combined with targeted audiences and omnichannel follow-up, it builds trust and turns initial interest into lasting customer relationships and measurable conversions.

Michael McCormick February 21, 2025

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audience insights Articles & Resources

A Marketer’s Guide to Advanced Targeting in Direct Mail

Identity Resolution in Direct Mail

Capitalizing on Consumer Intent: 5 Ways Omnichannel Marketers Can Maximize Direct Mail Response

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