What Marketers Need to Know About Direct Mail Automation
Learn about the 4 main direct mail automation models and the key things to know before deciding on a path forward.
Rick Scherping
August 18, 2026
Direct Mail Strategy Articles & Resources
Automation and Programmatic Direct Mail for Real-Time Relevance at Scale
Programmatic direct mail is transforming addressable marketing by combining the speed and precision of digital with the impact of print. Powered by real-time data, marketing automation, and advanced printing technology, it enables brands to deliver highly personalized direct mailers within 48 hours…
SG360
November 12, 2025
Secure Your Q4 Paper Now: Supplies Tightening Fast
The paper market is facing significant challenges approaching Q4 2025. It is highly recommended that you secure your paper order before supply decreases and price increases.
Michael McCormick
September 26, 2025
Black Friday Marketing Strategy: Direct Mail & Omnichannel Wins
Uncover hidden buyers with a smarter Black Friday marketing strategy. Learn how Black Friday direct mail fuels data-driven, omnichannel Black Friday campaigns
Michael McCormick
September 24, 2025
Black Friday Customer Acquisition Cost: The Hidden Risk of a Digital-Only Black Friday Strategy
Discover why a digital-only Black Friday strategy drives up customer acquisition costs and boosts ROI – and how direct mail plus digital creates more profitable holiday campaigns.
Michael McCormick
September 22, 2025
A Marketer’s Guide to Advanced Targeting in Direct Mail
Discover how to elevate your direct mail strategy with advanced targeting. This guide shows marketers how to use data, segmentation, and predictive analytics to personalize campaigns, reduce waste, and drive stronger results across omnichannel marketing efforts.
SG360
September 12, 2025
Back-to-School: How Brands Can Win the Season Without Deep Discounts
Back to School is a major retail moment. Learn how brands can compete without relying on deep discounts by using smart omnichannel strategies like direct mail to reach shoppers early build engagement and drive long-term customer value.
SG360
July 2, 2025
What Is a Creative Strategy Brief and Why Does It Matter?
Discover how a Creative Strategy Brief lays the foundation for successful direct marketing campaigns, aligning teams, messaging, and design around a clear strategic vision.
SG360
June 25, 2025
Why Structural Design Is a Game-Changer in Direct Mail Strategy
Direct mail structural design is an overlooked driver of campaign success. From dimensional formats to tactile experiences, smart design gets noticed, boosts engagement, and drives ROI, making it a strategic component for marketers aiming to stand out and perform.
Michael McCormick
June 17, 2025
Be There When It Matters: How Seven Key Life-Event Triggers Can Double Your Response Rates
Timing beats frequency. Reaching consumers at the right moment can double your direct mail response rates. sg360° uses real-time data to help brands deliver relevant messages when motivation and purchase intent are at their highest.
Michael McCormick
June 12, 2025
