Save your ROI Amidst the Postal Rate Increase of 2022
Coming postage rate hikes effect on direct mail ROI can be mitigated with strategic postage savings and revenue growing tactics.
William Anderson
June 22, 2022
Direct Mail ROI Articles & Resources
6×9 Postcards Can Help Mitigate USPS Postage Increase Costs
There’s BIG news coming to home mailboxes! The August postal rate adjustment has a hidden gem sure to thrill marketers of all stripes. 6×9 postcards offer a huge opportunity.
Michael McCormick
July 15, 2021
New Postage Rates Effective August 29, 2021
The Postmaster General announced on May 28 a second round of USPS rate changes. Here we explain how new postage rates fit into the long-term view, and a long list of ways to make your direct mail spend more efficient and therefore preserve or improve your ROI.
William Anderson
June 4, 2021
Proposed Postal Rate Increases Beginning January 24, 2021
The USPS filed their intent to raise rates, awaiting approval. Here are the changes broken out by mail class. We expect approval by Thanksgiving.
William Anderson
October 30, 2020
Study Highlights Direct Mail’s Ability to Convert Abandoned Carts
Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their
SG360
November 4, 2019
Overcoming the Challenges of Digital Advertising With Direct Mail
As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in
SG360
May 3, 2018
