Direct Mail ROI Articles & Resources

How to Reduce EAP Customer Acquisition Cost with Utilization and Outcomes

EAP Customer Acquisition Cost: How to Reduce CAC with Utilization and Outcomes

How to reduce EAP customer acquisition costs with smarter strategies to win employer contracts and stand out competitively.

Tim Hendricks March 5, 2026

USPS TSI Promotion Video

Here’s a clear look at the 2026 USPS Tactile, Sensory & Interactive Promotion and what it actually takes to qualify.

William Anderson January 6, 2026

2025 Direct Mail in Review: The Moves that Increased Response and Protected ROI

At sg360°, direct marketing in 2025 was all about performance: precision targeting, hyper-relevant creative, meticulous omnichannel integration, and more. In fact, we identified seven major performance triggers and pulled together our most practical 2025 lessons so you can borrow them immediately.

Michael McCormick January 5, 2026

2026 USPS Catalog Insights Promotion

USPS Catalog Insights Promotion: Boost engagement with booklets that enhance product visibility and drive stronger response for both loyal and new customers.

William Anderson November 21, 2025

USPS Catalog Insights Promotion Video

USPS promotions expert William Anderson shares tips for taking advantage of the USPS Catalog Insights promo.

William Anderson November 20, 2025

2026 USPS Postal Promotions Registration is Underway

Registration periods for several of the 2026 USPS Postal Promotions have begun. These promotions present a meaningful postage savings for direct-mail marketers. Since many programs require upfront planning, now is a great time to schedule your free consultation with an sg360° postage expert.

William Anderson November 19, 2025