
William Anderson Articles & Resources

Are you taking advantage of every opportunity to bolster your direct mail ROI against future postage rate adjustments?

USPS Finalizes New 2024 Incentives for High-Volume Mailers
The USPS has proposed two new postage savings incentives to spur mail growth for high-volume mailers in 2024.
William Anderson
December 12, 2023

July 2023 USPS Postage Rate Changes for Marketing Mail
New postage increases are coming July 9, 2023. Get the details and tips on how to optimize your spend and protect your ROI.
William Anderson
June 22, 2023

Save your ROI Amidst the Postal Rate Increase of 2022
Coming postage rate hikes effect on direct mail ROI can be mitigated with strategic postage savings and revenue growing tactics.
William Anderson
June 22, 2022

New Postage Rates Effective August 29, 2021
The Postmaster General announced on May 28 a second round of USPS rate changes. Here we explain how new postage rates fit into the long-term view, and a long list of ways to make your direct mail spend more efficient and therefore preserve or improve your ROI.
William Anderson
June 4, 2021

Proposed Postal Rate Increases Beginning January 24, 2021
The USPS filed their intent to raise rates, awaiting approval. Here are the changes broken out by mail class. We expect approval by Thanksgiving.
William Anderson
October 30, 2020

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