
SG360 Articles & Resources

There’s so much to remember in order to optimize your funding appeal campaign, and sometimes the relationship with the donor gets accidentally de-prioritized. These four relationship-building tactics make a measurable difference in your results.

John Wallace on How sg360° Will Grow Through this Landscape
CEO John Wallace talks on Impressions Exchange about how sg360° will thrive through a challenging business landscape, and why he asked industry veteran Jim Andersen to join our board of directors.
SG360
October 19, 2021

Tom Hexamer Joins sg360° as Senior Vice President of Sales
We are excited to announce Tom Hexamer joining the sg360° team as Senior Vice President of Sales. He will support the sales team and leverage our marketing service capabilities with our growing account base.
SG360
September 21, 2021

Q2 2021 Survey Reveals Consumer and Marketer Attitudes
sg360° partnered with a third-party research firm to survey marketers and consumers about their attitudes and plans around direct marketing. The data shows the impact of the pandemic on direct marketing channel effectiveness, and what new and traditional marketing tactics are working, and in market…
SG360
August 31, 2021

Direct Mailers Will Save Big with USPS’s 2022 Promotions
The USPS 2022 promotions schedule offers many opportunities for offsetting postage increases for direct mailers. Plan now to maximize your postage savings.
SG360
August 12, 2021

sg360° Among Experts Featured in June Printing Impressions
sg360° joins other industry experts in the cover story of June’s Printing Impressions, to weigh in on post-pandemic strategies for success and looking forward at changing market dynamics.
SG360
July 19, 2021

Webinar June 17: Driving B2C E-Commerce Growth with Direct Mail
Join us and SeQuel Response for detailed solutions to one of the biggest challenges B2C e-commerce marketers face today: growing sales in a digitally overloaded environment.
SG360
June 4, 2021

Webinar: Direct Mail’s Role in a Post-Pandemic World
sg360º’s VP of Marketing Melanie De Caprio and other industry experts share strategies and examples of Fortune 1000 direct mailers catapulting marketing results during this unique time.
SG360
May 7, 2021

sg360° Interview: Inkjet in a Multi-Process Portfolio
sg360º’s Director of Digital Operations, John Zawisza, on why inkjet print and finishing technology is essential to serving our clients.
SG360
April 15, 2021

sg360° Interview: How Inkjet Helps Drive Personalization that Grows Responses
sg360º Director of Marketing, Melanie De Caprio, on adding direct mail to digital marketing, and the role inkjet plays in targeted personalization.
SG360
February 18, 2021

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