SG360 Articles & Resources

Medicare Marketing - Consumers expect personalized communication tailored to their needs and behaviors

2025 Medicare Marketing Trends – Insights for a Successful AEP Campaign

Explore the latest 2025 medicare marketing trends, from data-driven personalization and omnichannel integration to AI-powered targeting and compliance-first strategies, to help you elevate your AEP campaigns and maximize conversions.

SG360 March 19, 2025

Colorful assortment of decorated cookies and cupcakes on dark surface.

5,000+ Ways to Spot Your Next High-Value Customer

Traditional demographics miss the mark. sg360° uses over 5,000 behavioral, psychographic, and transactional signals to identify high-value customers with precision. Discover how deeper data drives stronger response, smarter spend, and personalization that performs across every channel.

SG360 March 17, 2025

Colorful elderly couple gardening outdoors, smiling, enjoying nature, representing healthy aging and outdoor activities, Life Satisfaction.

Direct Mail for Medicare Advantage Marketing

Direct mail is the most effective channel for Medicare-eligible audiences and Medicare Advantage Marketing. Data consistently shows that for this demographic, tangible communication builds trust in ways digital simply cannot match.

SG360 February 6, 2025

IL Consumer Fraud

Legislation: Fair Direct Mail Clear from Deceptive Practices

The IL and CA laws are aimed at mail pieces intended to mislead or confuse recipients for the purpose of deceiving them. They do not apply to legitimate direct mail.

SG360 December 5, 2024

Credit card and laptop for direct mail marketing campaign in a modern kitchen.

Four Steps to Navigating the Complexities of AEP Marketing (2026 Plans)

AEP Marketing & what’s new for 2026: How to maximize your AEP marketing efforts through data, precision targeting and localized education.

SG360 May 6, 2024

SG360° Facility Sign

sg360° Continues Record Investment in Digital Print Platform Expansion

sg360°, marketing services provider, is excited to announce a significant move to support client demand for more targeted, relevant marketing communications.

SG360 January 25, 2024

Direct mail retargeting KPIs

4 Reasons Direct Mail Retargeting Achieves Higher ROAS

These results across several B2C verticals show that ecommerce retargeting without direct mail is a huge lost revenue opportunity. Find out what you can achieve with this tactic based on your brand’s specific factors.

SG360 June 5, 2023

Full-color direct mail marketing piece with bold “Let’s Talk” message promoting direct marketing services.

May 3: Rethinking Marketing and Sales Alignment in 2023

See what sg360° VP of Marketing Melanie De Caprio and other leaders are doing to align Marketing and Sales for the most potent results in 2023.

SG360 May 1, 2023

Targeting professionals with innovative direct mail marketing strategies.

sg360° Talks State of the Paper Market with Printing Impressions

sg360° Director of Purchasing Frank Smith shares inside experience and predictions for the paper market in 2023.

SG360 February 16, 2023

Different types of printed mail being inserted into a mailbox for direct marketing campaigns.

2023 Direct Mail Outlook: sg360° an SME for Printing Impressions

Top direct mail providers share how the channel combats privacy concerns, key variables in budget optimization, and other factors impacting direct mail in 2023.

SG360 February 3, 2023

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