Michael McCormick - Direct Mail | sg360°

Black Friday Marketing Strategy: your most profitable buyers are often look-alike audiences already hiding in your own database.

Black Friday Marketing Strategy: Direct Mail & Omnichannel Wins

Uncover hidden buyers with a smarter Black Friday marketing strategy. Learn how Black Friday direct mail fuels data-driven, omnichannel Black Friday campaigns

Michael McCormick September 24, 2025

Black Friday Strategy: What Digital-Only Customer Acquisition Is Really Costing You

Black Friday Customer Acquisition Cost: The Hidden Risk of a Digital-Only Black Friday Strategy

Discover why a digital-only Black Friday strategy drives up customer acquisition costs and boosts ROI – and how direct mail plus digital creates more profitable holiday campaigns.

Michael McCormick September 22, 2025

Direct Mail Personalization - 5 tips to use ASAP

5 Quick Wins for Direct Mail Personalization

Five actionable direct mail personalization tactics marketers can implement quickly for measurable impact.

Michael McCormick August 26, 2025

High-quality direct mail marketing services by SG360° for effective direct marketing campaigns.

Beat the 2025 Postage Increase & Preserve ROI [On Demand]

Watch sg360° postal experts share cost-saving strategies to offset the USPS 2025 Marketing Mail rate increase. Learn about commingling, SCF dropshipping, USPS discounts, and smarter targeting.

Michael McCormick August 18, 2025

High-quality direct mail marketing campaigns by SG360° to boost ROI and increase post engagement.

2025 Postage Mitigation Resources

Beat the 2025 Postage Rate Increase with These Resources: Webinar Replay Watch it here FREE Postage Rates Chart for

Michael McCormick August 15, 2025

Brochure with colorful images printed for direct mail marketing campaigns.

Why Structural Design Is a Game-Changer in Direct Mail Strategy

Direct mail structural design is an overlooked driver of campaign success. From dimensional formats to tactile experiences, smart design gets noticed, boosts engagement, and drives ROI, making it a strategic component for marketers aiming to stand out and perform.

Michael McCormick June 17, 2025

High-quality direct mail marketing campaign with personalized promotions for business success.

Be There When It Matters: How Seven Key Life-Event Triggers Can Double Your Response Rates

Timing beats frequency. Reaching consumers at the right moment can double your direct mail response rates. sg360° uses real-time data to help brands deliver relevant messages when motivation and purchase intent are at their highest.

Michael McCormick June 12, 2025

Medicare AEP: How Audience Insights Are Changing Medicare Marketing

Medicare AEP marketing: how audience insights power precise personas, compliant omnichannel outreach, and higher enrollments. Marketers who rely solely on demographics such as age and income are missing out on deeper audience insights that drive higher engagement and conversions.

Michael McCormick April 21, 2025

Faded image of a mailbox with direct mail letters and postcards inserted for direct marketing campaigns.

Identity Resolution in Direct Mail

Identity resolution connects direct mail with digital behavior using tools like cookie tracking, matchback analysis, and household attribution. This creates a fuller picture of who responds, helping marketers refine targeting, improve personalization, and better measure campaign impact.

Michael McCormick March 12, 2025

High school woman doing paperwork at desk with laptop.

How to Convert Direct Mail Engagement into Online Action

Direct mail is often the starting point of a customer’s digital journey. When paired with campaign-specific landing pages, tracking tools, and retargeting strategies, it drives online engagement, strengthens attribution, and turns initial interest into measurable revenue outcomes.

Michael McCormick March 7, 2025

Michael McCormick Articles & Resources