Finding High-Intent Buyers You Don’t Already Know
For marketers, first-party data alone hits a ceiling, especially when growth, scale, or omnichannel coordination is the goal. To grow
Michael McCormick
January 13, 2026
Audience Targeting Data Articles & Resources
Why First-Party Data Alone Isn’t Enough for Today’s B2C Marketers
If you’re a digital marketer focused on performance, chances are you’re already leaning heavily on first-party data, and that’s a
Michael McCormick
January 13, 2026
Black Friday Marketing Strategy: Direct Mail & Omnichannel Wins
Uncover hidden buyers with a smarter Black Friday marketing strategy. Learn how Black Friday direct mail fuels data-driven, omnichannel Black Friday campaigns
Michael McCormick
September 24, 2025
A Marketer’s Guide to Advanced Targeting in Direct Mail
Discover how to elevate your direct mail strategy with advanced targeting. This guide shows marketers how to use data, segmentation, and predictive analytics to personalize campaigns, reduce waste, and drive stronger results across omnichannel marketing efforts.
SG360
September 12, 2025
5 Quick Wins for Direct Mail Personalization
Five actionable direct mail personalization tactics marketers can implement quickly for measurable impact.
Michael McCormick
August 26, 2025
5,000+ Ways to Spot Your Next High-Value Customer
Traditional demographics miss the mark. sg360° uses over 5,000 behavioral, psychographic, and transactional signals to identify high-value customers with precision. Discover how deeper data drives stronger response, smarter spend, and personalization that performs across every channel.
SG360
March 17, 2025
Identity Resolution in Direct Mail
Identity resolution connects direct mail with digital behavior using tools like cookie tracking, matchback analysis, and household attribution. This creates a fuller picture of who responds, helping marketers refine targeting, improve personalization, and better measure campaign impact.
Michael McCormick
March 12, 2025
Capitalizing on Consumer Intent: 5 Ways Omnichannel Marketers Can Maximize Direct Mail Response
Direct mail drives new customer acquisition by making strong first impressions with quality design and low-risk offers. Combined with targeted audiences and omnichannel follow-up, it builds trust and turns initial interest into lasting customer relationships and measurable conversions.
Michael McCormick
February 21, 2025
