Meet Jeff Melton Senior VP & General Manager, HITRUST Sales

For Jeff Melton, great marketing starts with listening. He leads by serving, guiding brands to smarter, more personalized connections powered by data and empathy.

If there’s one thing Jeff believes, it’s that the right message, delivered at the right time, can change everything. With over 30 years of experience in direct mail marketing, Jeff is a strategic sales leader and expert in data-driven content automation, helping Fortune 1000 B2C brands transform customer data into highly targeted, response-driving communications.

Jeff combines his background in education with a philosophy of servant leadership, making him a trusted advisor for clients navigating complex marketing challenges. His talent lies in helping organizations shift from cost-per-piece thinking to a holistic focus on improving processes and ROI through smarter, individualized outreach.

He’s most inspired by the opportunity to educate, solve problems, and help brands turn data into meaningful customer connections. When he’s not helping clients build smarter campaigns, you’ll likely find Jeff on a golf course or hiking a National Park with his wife (23 down, many more to go).

Want to elevate your marketing strategy through smarter data and faster turnarounds? Contact Jeff directly to discuss your direct marketing automation needs.