With USPS eliminating NDC entry discounts and rates rising in July 2025, SCF dropship is no longer optional. Marketers who optimize their entry strategy with SCF can reduce postage costs, speed up delivery, and protect direct mail ROI.
The USPS rate increase is more than just higher prices. It signals a structural change that makes commingling essential. By combining mail volumes to access SCF discounts, marketers can lower postage costs, improve delivery speed, and protect overall campaign performance.
The July 2025 USPS postage increase is a challenge, but also an opportunity. By improving mail design, using commingling, tapping into USPS promotions, and refining targeting, marketers can control costs and boost the performance of direct mail campaigns.
If you’re still segmenting lists by age, gender, and ZIP code alone, you’re paying premium CPMs to address the wrong people. In fact, a recent analysis found that nearly four in ten marketing impressions miss their intended audience when campaigns rely on conventional demographic segments. This is wasted spend
sg360° Unveils 2025 Future of Direct Mail Research PR Newswire WHEELING, Ill., June 3, 2025 The annual report provides insights into targeted campaigns, consumer engagement and best practices for direct mail optimization WHEELING, Ill., June 3, 2025 /PRNewswire/ — sg360°, a top direct mail provider in the U.S., has unveiled findings from the 2025 Future
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