We are excited to announce Tom Hexamer joining the SG360° team as Senior Vice President of Sales. He will support the sales team and leverage our marketing service capabilities with our growing account base.
SG360° partnered with a third-party research firm to survey marketers and consumers about their attitudes and plans around direct marketing. The data shows the impact of the pandemic on direct marketing channel effectiveness, and what new and traditional marketing tactics are working, and in marketers’ plans.
The USPS 2022 promotions schedule offers many opportunities for offsetting postage increases for direct mailers. Plan now to maximize your postage savings.
SG360° joins other industry experts in the cover story of June’s Printing Impressions, to weigh in on post-pandemic strategies for success and looking forward at changing market dynamics.
The Postmaster General announced on May 28 a second round of USPS rate changes. Here we explain how new postage rates fit into the long-term view, and a long list of ways to make your direct mail spend more efficient and therefore preserve or improve your ROI.
Join us and SeQuel Response for detailed solutions to one of the biggest challenges B2C e-commerce marketers face today: growing sales in a digitally overloaded environment.
SG360º’s VP of Marketing Melanie De Caprio and other industry experts share strategies and examples of Fortune 1000 direct mailers catapulting marketing results during this unique time.
SG360º’s Director of Digital Operations, John Zawisza, on why inkjet print and finishing technology is essential to serving our clients.
SG360º Director of Marketing, Melanie De Caprio, on adding direct mail to digital marketing, and the role inkjet plays in targeted personalization.
How are you shifting your marketing tactics to maximize performance in 2021? If you haven’t tested direct mail retargeting yet, you may be missing out on a key tactic for this year. As the cost of customer acquisition has gone up in the wake of COVID-19, hyper-targeting prospective customers based
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