Smarter use of audience targeting data can optimize your 2025 marketing spend, reduce waste, and boost conversions. See how to stop wasting budget and target prospects who convert.
The IL and CA laws are aimed at mail pieces intended to mislead or confuse recipients for the purpose of deceiving them. They do not apply to legitimate direct mail.
Medicare mailers can maximize enrollment with strategic AEP marketing that automates manual labor. Get essential techniques for data-driven campaigns.
SG360°, marketing services provider, is excited to announce a significant move to support client demand for more targeted, relevant marketing communications.
These results across several B2C verticals show that ecommerce retargeting without direct mail is a huge lost revenue opportunity. Find out what you can achieve with this tactic based on your brand’s specific factors.
See what SG360° VP of Marketing Melanie De Caprio and other leaders are doing to align Marketing and Sales for the most potent results in 2023.
SG360° Director of Purchasing Frank Smith shares inside experience and predictions for the paper market in 2023.
Top direct mail providers share how the channel combats privacy concerns, key variables in budget optimization, and other factors impacting direct mail in 2023.
There’s so much to remember in order to optimize your funding appeal campaign, and sometimes the relationship with the donor gets accidentally de-prioritized. These four relationship-building tactics make a measurable difference in your results.
CEO John Wallace talks on Impressions Exchange about how SG360° will thrive through a challenging business landscape, and why he asked industry veteran Jim Andersen to join our board of directors.
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