You probably have a good profile of who your customers are. It's likely you know also what their preferences and lifestyles look like. But do you know what they're thinking?
With more ways to connect with your customers than ever before, effectively reaching your audience requires a deep understanding of their motivations and unique preferences.
Gain this level of customer intelligence by leveraging EMPIRICALinsights. Developed by well-known experimental psychologist Dr. Howard Moskowitz, this actionable science has been proven to drive powerful results using a patented combination of psychology, marketing and mathematics. Partnering with Dr. Moskowitz, we engage the EMPIRICALinsights process to help our customers develop targeted customer viewpoints that drive action.
Discovery: First we survey a section of prospective clients to identify key motivational categories and assign messaging priority to each.
Analysis: Next we overlay these discoveries onto your entire database.
Focus: From here, guidance and direction is provided to more effectively communicate to each customer based on their motivation, regardless of the channel. Additionally, this information can be used to direct smarter mail list acquisition and target messaging and mailings only to those prospects with the highest propensity of acting on that particular offer.
The result: Dramatically improved response rates, increased sales and deeper customer loyalty.
A well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology, Dr. Howard Moskowitz has used his expertise to change the face of product development and marketing.
A Harvard Ph.D. graduate, Dr. Moskowitz has won numerous awards for his methods including the Charles Coolidge Parlin Marketing Research Award, the ARF Research Innovation Award, The Market Research Council Hall of Fame Award, the Scientific Director’s Gold Medal for outstanding research at the U.S. Army Natick Laboratories and twice, awards by the ESOMAR (European Society of Market Research).